Rich snippets (microdata, microformats, and RDFa) have been around for a while. The few lines of text that appear under every search result in Google are designed to give users a sense for what’s on the page and why it’s relevant to a customers’ query.

You can find out more about Rich Snippets here:

Most e-commerce site owners would like to have their products highlighted among other search results in search engines. Rich snippets can help you with this. All you need is to integrate them into your Magento theme.

You’ll notice that Magento actually already incorporates this technology for certain elements. Below you can see how Magento handles the breadcrumb in an example from

You can add Rich Snippets for the following information:

Rich snippets types that you can implement:

  • Reviews
  • Review ratings
  • People
  • Events
  • Recipes
  • Shopping and products
  • Marking up products for rich snippets
  • Organizations
  • Breadcrumbs
  • Videos: Facebook Share and RDFa

Testing your Rich Snippets

You can test your Rich Snippets using Google’s own tool here –

Image Credit: fatboyke (Luc)