Google have released a URL shortner at – following in the foot-steps of sites like and However, Google’s URL Shortner is only for use within Google Toolbar and FeedBurner.

More news in the press release here : Google Blog

Facebook – somewhat of an arch rival of Google – have been rolling out a URL shortner for a short while on their mobile system. Any link in the stream is auto-shortened using using For example – would take you to my page on Facebook.

Image Credit: Cubosh